Four Leaf is a revolutionary system that rates the environmental friendliness of ALL products or services and their suppliers within a specific retailer.

The system was developed in response to consumer demand for tools enabling eco-friendly purchasing behaviour. For the first time, consumers will be able to make informed decisions and purchase items which reduce their environmental footprint.

Retailers who implement the Four Leaf system not only display their commitment to the environment, but could reap significant competitive advantage. In our worst case scenario we assume that only those who pay extra for Greenpower will switch to a Four Leaf retailer. For the retail grocery industry this translates to over A$9.5 billion in Australian sales and £ 2 billion for the UK.