Four Leaf's eco-label  will pioneer the mass classification of comparable products or services within a retail environment.  

Four Leaf will initially work with one innovative retailer to whom naming rights are available with the opportunity to become as synonymous and popularised with the Four Leaf Eco-Label as Boston Consulting Group and their famous Share Growth Matrix. This first mover will enjoy massive competitor advantage including the potential for a substantial increase in market share, brand reputation, media exposure and signal to shareholders and other stakeholders cutting edge business strategy and acumen.  This is a rare opportunity to lead environmental retailing, drive effective environmental strategies and influence government policy formation within the retail industry through implementing a system that will proactively satisfy customer demands for eco-information.

Four Leaf's vision is to become the global benchmark - adopted by a myriad of differing industries and countries.